What Marketing Strategies Work for You?

I imagine it looks like a giant green hand grabbing the Earth as it pulls itself up from some incredible void.  As it grips the surface, the sky is alive with frenetic activity flashing between white and blue.  But this place and these happenings are a secret because no one will know about my art unless I can get the work in front of them.  Marketing is essential to getting this business moving forward.  I’m working on my social media marketing right now as I don’t have a monetary cost with that at the moment (I’m just trying to say it’s free with a bunch of words).  And I need to learn about Google Places too.  What marketing strategies are working for you?

 

Oh, don’t forget to drop by the website since you’re here at the blog.

(Designation, Kinetic Ambiguity Project 3368, Khamaseen)

Do You Know Who Marina Abramovic Is?

“I never thought about how to sell performance; for most of my career I’ve done it for free”, Marina Abramovic.  This quote comes from an article on Sotheby's website, "MARINA ABRAMOVIĆ: A WOMAN’S WORLD", by Amah-Rose Abrams, May 10, 2021.  Basically, Ms. Abramovic is a household name that I never knew.  At least the article starts out saying so.  I admit, I only read the first paragraph then started looking at the images and highlighted quotes eventually coming to the quote you see here.  That quote made me stop and think – Ms. Abramovic had money or access to it all those years.  She could afford to do “it for free”.  She was not the artist I was looking for.  And you are correct, I do not know who the artist I am looking for is.  What I do know is that the artist is not well known but sells their artwork for a comfortable living.  I just need to keep looking – I will find them.  I will learn from them.

Well, you might as well have a look at my website since you’re here.  Tell me what you think of the artwork on it.

(Designation, Kinetic Ambiguity Project 596 - not named at this time.)

Why Should Anyone Buy My Art – Part Two

Why, I ask?  I answer with because it’s now easy to do!  My new website is operational!  The address is https://www.elmpfineart.com and it’s waiting for you to visit right now.  Imagine a website where you can get your hands on a finished product, created by me, to hang on your wall for all to see.  Now that’s a great reason to buy my art!  Not everyone will understand the value, but you do.

(Designation, Kinetic Ambiguity Project 1680, Sirocco.)

Why Should Anyone Buy My Art

 

(Designation, Kinetic Ambiguity Project 752 - not named at this time.)

You should buy my art because it moves you.  Because you can imagine hanging such a creative expression of art on one or more of your walls.  Because you want to help a veteran get his new small business off the ground.  Because you believe that black owned businesses are important parts of the fabric of humankind.  Because, as I said before, the artwork moves you.  Not everyone will understand the value, but you do.

How Do I Start an Online Art Career – In Other Words, How Do I Become a Working Artist?

I do not know.  I needed to say that first.  I am trying to do just that, be a working artist.  I am actively working on my e-commerce website and it is almost ready to launch – maybe this weekend I’ll be able to show you it.  I just participated in the Medium Photo Review where I met some art industry folks who gave me great feedback on my portfolio.  Some of that feedback I am already acting on.  I have been reading a lot too.  Currently I am reading “Art Money Success” by Maria Brophy.  Lots of folks have said this is a good book to read (and do as it is a workbook).  I read Cory Huff’s book, “How to Sell Your Art Online”, which was very insightful.  I also read Jennifer Schwartz/Yoffy’s book, “Crusade for Your Audience”.  I liked it too and got some good information from it as well.  She was also one of my photo reviewers at the portfolio review.  And I have a body of work that is ready to go.  I have a proven printer and master framer on board as well.  So, I think I have all of the secrets for art success!  Thing is, there are no secrets, but I am learning, and applying that that knowledge where I can.  It is not easy, but I believe I can and will do this – it is where I want to go.  The vision is starting to coalesce.  Come on website!

(Designation, Kinetic Ambiguity Project 3121 - not named at this time.)