It is very challenging to “stay
on message”, to find a niche and work within those parameters and do that one thing all of the time. I believe the reason, and one of the things
that make us human beings, is that we are complicated and convoluted. We are not just one thing – we are not just
all things vintage fountain pens; everything you wanted to know about Texas pit
barbecue; contemporary fine art photography by army veterans. We can be all of those things and more but
that’s not how to successfully present yourself on the network (any network,
you pick). That is frustrating. I do know that some have achieved lofty
heights in being multiple things but that does not seem to be a common road to
success for the majority of the small businesses, entrepreneurs, artist, side
hustles, etc. And when I say “success”,
I mean I can make my living doing that instead of doing my “regular” job – I am
not equating success with being a “contrillionaire”.
I have been trying to
figure out my niche for some time.
Why? I answered that a couple of
sentences ago. Let me rephrase – I want
to sell my art as a full-time job so that I don’t need a non-art job to sustain
how my family and I live. But, for the
time being, the full-time non-art job is still calling the shots. Based on the volumes of things that I have read
(books, articles, etc.), I need that niche and to dial it in with a tight shot
group. Ok, that’s a little Army talk as
I spent 20 years in the Army – it comes out from time to time. But the “niche”; I need everything I do
directed towards that targeted position.
I’m working on it – that
one thing I have to be in order to advance my art-work and make my living in
the contemporary fine art photography world.
I have my Etsy store now and I’m trying build it up – but something
keeps telling me I should be on a different approach vector. I have that nagging thing in the back of my
conscience thought that says the niche thing is a bunch of Bravo Sierra – BS. I guess we’ll see in the coming days (as my
skeptical self is still working on figuring out that niche).
This image is a close-up
of what is at the Etsy store.
And this image is a
close-up of what is currently at the Etsy store also.
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